From South

"From South" by AISHR is a collection that draws inspiration from the culture and elements of South India. Significant influences include Malli Poov, Manjal, and Sangu. This blog explores each of these elements and their cultural significance.


Madurai Malli

The "Madurai malli poov" is a beautiful print that draws inspiration from the arali and jasmine flowers, known as "Malligai" in Tamil. These fragrant flowers hold a special place in the hearts of the people of Madurai, Tamil Nadu, which is also known as the "City of Jasmine." Jasmine flowers are sold in bustling markets, used in religious ceremonies, and worn by women as a symbol of beauty and purity.

Madurai is an old city known for its jasmine cultivation, and the jasmine variety known as "Madurai Malli" is highly prized for its rich scent and long shelf life. The jasmine merchants with their characteristic shouts of "Malli! Malli!" as they wander through the streets are a common sight in Madurai. Women with jasmine blossoms in their hair are also a popular sight, especially at weddings and other festive occasions. The aroma of jasmine is thought to be relaxing and is said to bring good luck and success.

The arali poo, a small, fragrant pink flower that blooms in clusters, is also an important flower in Tamil Nadu's culture and traditions. It is valued for its fragrance, medicinal properties, and religious significance. Arali poo is an essential part of religious ceremonies and festivals, as well as traditional medicine and perfumery. It is believed to ward off evil spirits and bring good luck to the family during rituals related to childbirth and marriage. Arali poo is often used to decorate wedding mandaps and is included in the bridal bouquet. It is a symbol of beauty and purity, and its presence adds to the richness of Tamil Nadu's cultural heritage.

If you ever visit Madurai, be sure to experience the magic of the "City of Jasmine" and its beautiful flowers.



Picture yourself in a world where the delicate fragrance of jasmine lingers in the air, and you're surrounded by the pristine beauty of the Malle Puvu flower. That's the experience you get with the Mallepuvu print, a stunning homage to one of the most beloved flowers in Andhra Pradesh. This print isn't just a fashion statement; it's a symbol of cultural heritage and a celebration of the significance of the Malle Puvu in the lives of the people of Andhra Pradesh. Whether you wear it to a grand event or just on an ordinary day, the Mallepuvu print will take you on a sensory journey that will uplift your spirit and fill you with positivity and tranquility. So step into the world of the Malle Puvu and experience the magic for yourself with the Mallepuvu print.



 Introducing the Manjal print, inspired by the vibrant and versatile turmeric, a staple spice in Indian cuisine and traditional medicine. This exotic spice is widely grown and consumed in South India, particularly in Tamil Nadu, Kerala, and Karnataka. The Manjal print captures the essence of this humble spice, which has been a significant part of the region's culture and religious ceremonies for centuries. The distinctive aroma and flavor of turmeric add depth and complexity to dishes, while its bright yellow color is used as a natural dye for clothes and cosmetics. With its cultural and economic significance, the Manjal print is a tribute to the people of South India, who have cherished this precious resource for generations. Whether you wear it to a traditional ceremony or a trendy event, the Manjal print is sure to add a touch of vibrancy and sophistication to your wardrobe. So, embrace the power of turmeric and let the Manjal print transport you to the exotic and enchanting world of South India.



The Vanakkam print is inspired by the warm hospitality and rich cultural traditions of southern India. The print includes elements like coconut leaf thorans and Kumbakonam filter coffee, which are symbols of welcome and hospitality. Vanakkam, a Tamil greeting, is an important part of Tamil culture and is often accompanied by a slight bow or hand gesture. Coconut leaf thorans are beautiful and unique decorations that are believed to bring good luck and positive energy. Kumbakonam filter coffee is a delicious and unique beverage that is brewed using a traditional brass filter and is an essential part of Tamil Nadu's culture and tradition. Together, these elements create a vibrant and welcoming print that celebrates the richness of southern Indian culture.


The Ooty Roja

The Ooty Roja, or the Ooty Rose, is a truly special flower that is unique to the beautiful hill station of Ooty in Tamil Nadu, India. This hybrid variety of rose is the result of crossbreeding various types of roses, and it is known for its delicate petals, unique fragrance, and vibrant colors. The flower is widely cultivated in the high-altitude areas of Ooty, where the cool climate and rich soil provide the perfect conditions for it to thrive.

The Ooty Rose is not only a favorite among gardeners in Ooty, but it is also highly valued by perfumers and cosmetic companies. Its unique fragrance and delicate petals make it a popular ingredient in perfumes, soaps, and other beauty products. The vibrant colors of the Ooty Rose are also used as a natural dye in the textile industry.

This beautiful flower is a symbol of the beauty and culture of Ooty, and it is an essential part of the region's identity. If you're ever in Ooty, don't forget to visit one of the rose plantations and witness the beauty of the Ooty Rose firsthand.


Paneer Rose

‘Paneer rose print’ is an ode to the beautiful Rosa damascena, also known as Paneer roja, a fragrant rose that is extensively cultivated in the southern Indian state of Tamil Nadu. The rose has played a significant role in Tamil Nadu's culture for centuries, being used in a variety of ways, including as an essential ingredient in traditional cuisine and as a natural perfume. Its sweet fragrance has earned it the reputation of being the 'queen of flowers,' and it is a symbol of love and affection in weddings and other celebrations.

The rose is harvested by hand, and its petals are used to create a range of products, such as rose water, rose oil, and rose syrup, which are not only fragrant but also have therapeutic properties. The Paneer rose is also linked with the Hindu goddess Lakshmi, the goddess of wealth and prosperity. It is believed that offering these beautiful roses to the goddess brings good fortune and blessings.

Besides its culinary and religious significance, the Paneer rose also plays an important role in various traditional art forms of Tamil Nadu. It is often used to create beautiful patterns and designs in kolam, a form of floor decoration, and rangoli, a form of colorful pattern-making. The rose's delicate petals and vibrant colors make it a popular choice for these traditional art forms, adding a touch of elegance and beauty to any setting.



The ‘Shanku’ print draws inspiration from the stunning seashells found on the beaches of Chennai City. These seashells, locally known as shanku, are a unique and beautiful aspect of the city's natural charm. The shells come in a diverse range of colors, patterns, and sizes, making them a delight for anyone who appreciates the beauty of nature. From tiny, delicate shells to larger, more intricate ones, Chennai's beaches are home to a wide variety of seashells that are sure to captivate visitors.

For shell collectors, Chennai's beaches offer a treasure trove of seashells to admire and collect. Cowries, cone shells, and scallops are just some of the many types of seashells that can be found on these beaches. Each shell is unique, with its own color, pattern, and texture, making them an exciting and fascinating find.

 The shells also have cultural significance, as they have been used in traditional arts and crafts for centuries. In Chennai, shells are used to create jewelry, decorative items, and even musical instruments. The shells are also a popular souvenir for visitors, offering a unique and meaningful reminder of their trip to Chennai.

Overall, the ‘Shanku’ print celebrates the beauty and diversity of Chennai's seashells. Whether you're a shell collector, a nature lover, or simply looking to appreciate the unique charm of Chennai, the seashells found on its beaches are a must-see attraction that should not be missed.

Alappuzha / Alleppey

The Alappuzha Rose, also known as the White Rosa, is truly a hidden gem in the beautiful city of Alappuzha, Kerala. This unique flower is characterized by its pure white color, delicate petals, and exquisite fragrance, making it a favorite among locals and visitors alike. One of the most fascinating aspects of the White Rosa is its use in local traditions and culture. During the festival of Vishu, celebrated in April, the flower is used in flower arrangements and flower carpets, known as Pookalam, which are laid in front of homes and temples.

Apart from its use in festivals, the White Rosa is also valued for its medicinal properties in Ayurvedic medicine. Its petals are used to make rose water, which is believed to have a cooling effect on the body and mind. The flower is also used in local cuisine, adding a delicate and fragrant touch to dishes such as biryani and desserts like rose petal ice cream.

With its unique beauty and significance, the Alappuzha Rose is truly a treasure of Kerala's cultural heritage. Its use in local traditions, medicine, and cuisine reflects the rich and diverse culture of the region. The next time you visit Alappuzha, make sure to take a moment to admire the beauty of the White Rosa and its importance in local culture.